What is Digital marketing? Top 6 things about digital marketing.

 

Flying High in Digital Marketing

Now every company is working towards increasing the business through digital means. In such a situation, the intervention of the marketing field has grown here, and due to this, opportunities for marketing professionals have also increased. How do you take advantage of these opportunities? 

According to a report, the digital marketing market in India will grow to $ 160 billion by the year 2025 because now all small to prominent people in business and companies are resorting to digital marketing. That is why many new opportunities are being created in this field. The good thing is that there are as many opportunities for freshers as there are for marketing professionals. Since digital marketing is quite different from online marketing, its scope is enormous.

 

What is digital marketing?

In digital marketing, promotion and business promotion of products and services are done through various digital channels to reach the consumer. The Internet, SMS and MMS, social media platforms, display advertising, search engine marketing, etc., are used in digital marketing. This is an emerging field in which new experiments are constantly being seen. But, there is no doubt that you can make a marketing degree more profitable by taking this course and preparing yourself better according to the demands of today's era.

 

What will work

In this field, you will find work related to Email Marketing, Pay-Per-Click Advertising (PPC), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display Advertising, Social Media Marketing (SMM), Radio Advertising, Content Marketing.

In this field, you will get responsibilities related to Digital Marketing Manager, Search Engine Optimizer, Social Media Marketer, Content Marketer, Automation Expert, Paid Media Specialist, Data = 5 PRO Analyst, Web Developer, Affiliate Marketing, Online Public Relations.

 

Where to find opportunities?

There are no boundaries for a job in digital marketing. Digital Marketing Departments of Tourism, Banking, Retail, Media, Multinational and other companies, Startups, Companies like IT & ITes (IT Enabled Services), PR & Advertising, Consultancy, Market Research, Public Sector Enterprises Hospitality, etc. need Digital Marketing Manager. Since digital technology gives global opportunities, there can be job opportunities in a multinational company. SEO, Content Marketing, Influencer Marketing are especially popular.

 

How is the course

A graduation degree will create good opportunities. After graduation, you can start with the certification course. There are many free online courses in digital marketing available. Undergraduate and postgraduate courses are also available in this. NIIT is offering a PG program in Digital Marketing and Branding. PG of Manipal Prolearn Certificate program. Many institutes are offering digital marketing specialization in BBA.

Salary

In the beginning, a package of about 4-5 lakhs per annum is available in the salary. After the experience, income up to Rs 2 lakh per month is also possible on the post of Digital Marketing Manager.

 

Where to do the course

• उडेमी-www.udemy.com
• Coursera - www.coursera.org
• Manipal ProLearn
• All India Management Association
• National Institute of InformationTechnologies (NIIT) • Delhi School of Internet Marketing
• Educate Delhi • Indian Institute of Management

Online programs related to digital marketing of various centers of a report by LinkedIn, the 'digital marketer' was named among the ten most sought-after jobs.